Your book cover is the first thing a reader sees. Cover DesignĬhoosing a book cover design is one of the most important decisions to make. Your investment in making the book marketable pays dividends in royalties. But also consider how much you want your book to succeed. How much you spend depends on your personal budget. This means that you need to budget for each of these items: A marketing plan specific to your audience.A talented editor familiar with your genre.Launching your book without a marketing plan will only give you crickets. Once you're confident in your book, you need to make sure it sells.
Having a good editor is key to making sure that your content lives up to your cover. Clumsy writing or long sentences can turn away a potential reader. This can either seal the deal and secure their purchase, or turn them off entirely.Īny spelling or grammar errors glare and can keep a buyer from purchasing your book. Then, when your readers get to your book’s product page, Amazon’s Look Inside feature allows them to see the first 10% of your book. The better your book looks, the more likely your potential readers are to click on it. The strongest marketing you can do for your book is giving it a great cover. The three key areas to think about are cover design, editing and marketing. Most authors spend $2,000–$4,000 to self-publish their books – this includes editing, cover design, formatting, and marketing services. Reedsy, an online author service, does an annual review of costs: In order to compete among the millions of books, you’ll need to do everything you can to make your book as marketable and competitive as possible. Is Self-Publishing on Amazon Really Free?Īnyone can self-publish on Amazon, but that doesn’t mean your book will sell. Is Self-Publishing on Amazon Really Free?.
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